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Quibi: Why the $2?billion video app is failing

Quibi: Why the $2?billion video app is failing

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  » # Episodes: 90
  » Most Recent: 6 Aug, 2020
  » Website: https://www.cbc.ca/listen/cbc-podcasts/209-front-burner
Length: 0:23:13
Uploaded: 18 Jun, 2020

Recording Date: 17 Jun, 2020
Recording Location: Toronto
Logsheet: none
Language: English
Topical for: 2 Weeks
Status: Complete, Ready to Air
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Program Title: Quibi: Why the $2?billion video app is failing
Description: In the midst of a pandemic, two veteran executives launched Quibi — a video-streaming app intended for watching on the go. With nearly $2 billion in cash invested and a huge roster of A-list celebrities creating content, it seemed like a recipe for success. But two months later, the app has largely missed the mark, with subscriptions way below expectations.

Today on Front Burner, we talk to Kathryn VanArendonk, staff writer for New York magazine, to find out why Quibi is failing.

Host(s): Jaime Poisson
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Topic:
News
Type: News Reports

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